Which of the following is not part of promotion?
Promotion

Quiz
•
Social Studies
•
1st - 3rd Grade
•
Hard

Bo Gao
Used 42+ times
FREE Resource
10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Advertising
Branding
Price reductions
Public relations
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Below the line promotion does not include
Branding
Cinema advertising
Direct mail
Packaging
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Above the line promotion is
Any form of commercial television or radio promotions
Promotional techniques within the control of the organization
The use of promotion via the mass media
Used to persuade or inform customers of a firm's products
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Direct marketing is
Any form of above the line promotion
Any form of below the line promotion
The marketing process of selling straight to potential and known customers
Using radio, television and newspapers to sell directly to customers
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Sales promotion can be best described as
Advertising using mass media to attract customers to buy a firm's products
Marketing techniques aimed directly at selling to customers
Selling products at reduced sales prices to attract customers
The process of persuading people to buy a firm's products
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The catchphrase "Have it your way" is used by Burger King. This is an example of
A corporate slogan
A patent
Above the line promotion
Direct marketing
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Telesales and telemarketing are examples of
Above the line promotion
Direct marketing
Flexible working practices
Paid-for advertising
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