Promotion

Which of the following is not part of promotion?

• Advertising

• Branding

• Price reductions

• Public relations

Below the line promotion does not include

• Branding

• Cinema advertising

• Direct mail

• Packaging

Above the line promotion is

• Any form of commercial television or radio promotions

• Promotional techniques within the control of the organization

• The use of promotion via the mass media

• Used to persuade or inform customers of a firm's products

Direct marketing is

• Any form of above the line promotion

• Any form of below the line promotion

• The marketing process of selling straight to potential and known customers

• Using radio, television and newspapers to sell directly to customers

Sales promotion can be best described as

• Advertising using mass media to attract customers to buy a firm's products

• Marketing techniques aimed directly at selling to customers

• Selling products at reduced sales prices to attract customers

• The process of persuading people to buy a firm's products

The catchphrase "Have it your way" is used by Burger King. This is an example of

• A corporate slogan

• A patent

• Above the line promotion

• Direct marketing

Telesales and telemarketing are examples of

• Above the line promotion

• Direct marketing

• Flexible working practices

• Paid-for advertising

What is meant by public relations?

• Activities aimed at establishing and protecting a firm's corporate image

• Activities aimed at getting the business mentioned in the media

• The relationship between workers and employers of an organization

• The relationship established between customers and the business

Which of the following does not apply to informative advertising

• Allows customers know about a product's characteristics, purpose and functions

• Focuses on promoting the brand or business itself, rather than a particular product

• Tries to let customers be aware of the availability of a product

• Used by non-profit organizations to influence people's attitudes and behaviors

Introductory offers, such as free installation and 3 months free viewing of pay- per view television programs, are examples of which type of promotion

• Above the line promotion

• Direct marketing

• Sales promotion

• Television advertising