This includes the laws, government agencies, and pressure groups that influence and limit the activities of various organizations and individuals in society
PRINCIPLES OF MARKETING

Quiz
•
Social Studies
•
11th Grade
•
Hard
Mae Flores
Used 146+ times
FREE Resource
13 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Economic Forces
Demographic Forces
Political Forces
Cultural Forces
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
These includes the application of knowledge in science, inventions, and innovations to solve problems.
Social Forces
Technological Forces
Economic Forces
Political Forces
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
It is defined as the general plan of action which is aligned with the vision and goals of the company.
Tactical marketing
Strategic marketing
target marketing
segment marketing
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
They are the distribution channel firms that assist the company look for customers and creating sales for them.
Company
Financial Intermediaries
Resellers
Distributors
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
It is a short-range planning that emphasizes the current operations of various parts of the organization.
Planning
Strategic Planning
Strategy
Tactical Planning
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Approaches focus on the internal potentials of the company and not based on the desires and needs of the market.
Production Concept
Sales Concept
Marketing Concept
Product Concept
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
It refers to the entire set of activities, which communicate the product, brand, or service to the user.
Place
Price
Product
Promotion
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