Marketing

When a company offers new products and provides new channels of communication to prospective customers. This is called as ....

• public relation

• marketing strategy

• foreign competition

• sales

• production

Marketing is ....

• sales of product or service

• the same as customer

• the purchase of product

• an activity of creating, communicating, delivering and exchanging offering that value to the customers

• the advertising of product or service

Which of the following is not an element of 4Ps marketing mix

• price

• product

• promotion

• people

• place

When discussing marketing, place refers to ....

• when product is made

• where product is made

• how much is the cost

• when product is purchased

• where product is purchased

A market-oriented company with the proper concept of exchange understands a market to be ....

• a geographic location

• a group of buyers and sellers negotiating an exchange

• combination of producers, wholesalers, and retailers involved in creating transfer

• all potential customers with a particular need willing and able to engage in exchange to meet the need

Kinan and Lidya are debating who ae their potential customer, who share the need for product and service they are willing and able to buy it. Kinan and Lidya are debating about ....

• customer value

• target market

• customer satisfaction

• who constitutes an exchange

Normally, when one party to an exchange is actively seeking someone to engage in the exchange.

The one who is seeking the exchange is called as ....

• customer

• marketer

• market

• prospect

The long-term objective of a strategic marketing objective ...

• profitability through building a customer-oriented organization

• customer satisfaction

• studying the competition

• understanding where the company will be in 10,20, 30 years

One of the marketing mix tools that is difficult to modify in the short run is ....

• price

• promotion

• distribution channel

• advertising

E-books, in addition to being an alternative product form, provide ... value creation since they can be downloaded via the internet immediately when they are needed/wanted.

• price

• place

• product

• promotion