AIDAS cycle

What does the first A in the AIDAS cycle stand for?

• Action

• Appetite

• Awareness

• Attention

What does the second A in the AIDAS cycle stand for?

• Action

• Appetite

• Awareness

• Attention

What does the D in the AIDAS cycle stand for?

• Define

• Desire

• Defeat

• Distribute

What does the I in the AIDAS cycle stand for?

• Interest

• Intent

• Invest

• Idea

What does the S in AIDAS stand for?

• Start

• Sense

• Satisfaction

• Stance

Which two fall under the "encouraging purchase" phase?

• Attention, Interest

• Interest, Desire

• Desire, Action

• Action, Satisfaction

Which of the AIDAS cycle is about customer retention?

• A-Action

• D- Desire

• A-Awareness

• S- Satisfaction

Existing customers are the _____

• most expensive

• worst at promoting your business

• cheaper than getting new customers

• not important at all

Which one of these is not one of the Ps of marketing:

• People

• Place

• Price

• Publicity

Combination of promotional elements that a business chooses

• 5 Ps of marketing

• promotional mix

• AIDAS cycle

• marketing mix