Final Activity - Online Ordering Service

Why has online retailing expanded in recent years?

• A high level of customer service is provided.

• Consumers receive spam messages from online retailers.

• Many different methods of payment are available.

• Shoppers can buy goods and services at any time.

How does online shopping differ from traditional shopping?

• accepts credit card payments

• offers cheaper prices

• operates without sales staff

• provides variety of goods

  To which type of consumer is online shopping most likely to appeal?

•  

  consumers who are buying goods which usually require after-sales service

• older people who prefer personal service

• people who do not have credit cards

• working parents with little time to go shopping

Which problem might consumers face when shopping online?

•  comparison of branded goods

•  detailed information provided

•  hidden cost to return goods

• many sales promotions/offers

A retailer engaged in online ordering service may continue to operate a number of physical stores so that it can offer

• a delivery system.

• an online customer review service.

•  face-to-face customer service.

• payment by credit card.