MRS300T Chapter 3

Which of the following step of the marketing research process is NOT part of the preliminary research investigation?

• Define the problem

• Identify the research objectives

• Determine the research design

• Collect the secondary data

• Select the method of primary data collection

Which of the following step of the marketing research process is NOT part of the formal marketing investigation?

• Design the questionnaire

• Design the sample plan

• Conduct the investigation

• Collect the secondary data

• Select the method of primary data collection

At which step of the marketing research process is the researcher busy with when they notice a research gap and realize more information is needed about target market of a new product?

• Define the problem

• Identify the research objectives

• Collect the secondary data

• Select the method of primary data collection

• Design the questionnaire

At which step of the marketing research process is the researcher busy with when they review published articles and books to understand consumer behavior?

• Define the problem

• Identify the research objectives

• Collect the secondary data

• Select the method of primary data collection

• Design the questionnaire

At which step of the marketing research process is the researcher busy with when they propose an experiment to examine the effect of black Friday sales promotion on sales?

• Define the problem

• Identify the research objectives

• Collect the secondary data

• Select the method of primary data collection

• Design the questionnaire

At which step of the marketing research process is the researcher busy with when they decide on whether to either interview respondents online, in person or using telephone?

• Define the problem

• Identify the research objectives

• Collect the secondary data

• Select the method of primary data collection

• Design the questionnaire

Indicate whether the following statement is True or False.

Preliminary marketing research is undertaken to ascertain the feasibility and value of a research project

• TRUE

• FALSE