Propaganda Devices/Techniques

A popular advertising technique that uses celebrity figures to endorse products and services.

• Bandwagon Propaganda

• Plain Folks Propaganda

• Testimonial Propaganda

The goal of this propaganda is to demonstrate how the product is meant for everybody and will provide value to everyone.

• Bandwagon Propaganda

• Plain Folks Propaganda

• Testimonial Propaganda

The type of propaganda which uses many different symbols to achieve a favorable outcome.

• Red Herring Propaganda

• Loaded Words Propaganda

• Transfer Propaganda

This propaganda is very descriptive and filled with emotion.

• Red Herring Propaganda

• Loaded Words/ Emotional Propaganda

• Transfer Propaganda

It uses hyperboles, metaphors or lyrical phrases to attract more attention.

• Card Stacking Propaganda

• Glittering Generalities Propaganda

• Name Calling Propaganda

Study the situation and identify the propaganda device being used:

"We need more revenue to support the programs that we have. Children are our future. Let's support children."

• Emotional Appeal Propaganda

• Plain Folks Propaganda

• Name Calling Propaganda

• Bandwagon Propaganda

• Card Stacking Propaganda

Study the situation and identify the propaganda device being used:

Maybelline: The skin care and makeup company took this bold position with its mascara, claiming that it was "America's favorite mascara.

• Loaded Words Propaganda

• Plain Folks Propaganda

• Name Calling Propaganda

• Bandwagon Propaganda

• Card Stacking Propaganda

Study the situation and identify the propaganda device being used:

Burger King is trying to highlight their “low calorie” fries. Assuming they are low calorie, fried food is bad for your health, anyway.

• Loaded Words Propaganda

• Plain Folks Propaganda

• Name Calling Propaganda

• Bandwagon Propaganda

• Card Stacking Propaganda

Study the situation and identify the propaganda device being used:

President Marcos was a dictatorial President.

• Loaded Words Propaganda

• Plain Folks Propaganda

• Name Calling Propaganda

• Bandwagon Propaganda

• Card Stacking Propaganda

Study the situation and identify the propaganda device being used:

“The Filipino is worth dying for.” -Ninoy Aquino.

• Loaded Words Propaganda

• Plain folks Propaganda

• Name Calling Propaganda

• Bandwagon Propaganda

• Card Stacking Propaganda