Event Management - Chapter 14

An Event Planner is

• someone who oversees a group of employees catering an event.

• a person who is in charge of planning social events, such as parties, conventions and fundraisers.

• someone who organizes things.

• a person who is in charge of keeping the event secure.

Social Media Marketing Manager is..

• someone who oversees and coordinates various programs for their employer.

• an influencer.

• someone who is in charge of an organizations online presence.

• someone who posts their own content on social media.

A request for proposal is a document created by a business to receive a bid specific to a project or event.

• True

• False

An organized event that features a wide variety of musicians, singers and performers.

• Music Festival

• Convention

• Sporting Event

• Concert

Gatherings of people for a common purpose or objective. (ex. amine, technology, boats)

• Concert

• Sporting Event

• Wellness Event

• Convention

The 5 Steps in planning and developing a schedule for an event are ... (events should be IN ORDER)

• 1. organize the sessions

  2. find the theme

  3. locate the space

• 1. gather supplies

  2. gather attendees names

  3. plan the schedule

  4. create the agenda

  5. book the proper room size

• 1. collect information

  2. organize sessions & room sizes

  3. assess number of attendees

  4. lay out the functions in chronological order

  5. include theme and sponsor recognition

Event Marketing is the process of ...

• making things to fundraise for something

• creating things.

• creating advertisements/visuals to prompt people to attend that event.

• communicating with others.

The following three things should be incorporated into what?

Attention grabbing colors/graphics

Stating the Cause

Highlighting Details

• Marketing an Event

• Figuring out your fundraising recipient

• Planning an event

• Creating something

All careers within event management involve getting at least a 4 year degree.

• True

• False

A request for proposal includes the following... (multiple answers are correct)

• Contact

• Total cost of event

• Group Profile

• Location

• Event attendees names