Promotion & Promotional Mix Vocabulary

A manufacturer uses a mix of personal selling, advertising, and buying discounts to promote a product to large retailers that sell its products

• Push Policy

• Promotion

• Sales Promotions

• Direct Marketing

Decisions about advertising, personal selling, sales promotion, and publicity used to attract potential customers

• Sales Promotions

• Product Promotion

• Promotion

• Advertising

A type of advertising directed to a targeted group of prospects and customers rather than to a mass audience

• Publicity

• Direct Marketing

• Advertising

• Public Relations

All marketing activities other than personal selling, advertising, and public relations that are used to stimulate purchasing and sales

• Advertising

• Public Relations

• Pull Policy

• Sales Promotions

A tactic that public relations professionals use to bring information about an organization to the public's attention

• Publicity

• Product Promotion

• Public Relations

• Institutional Promotion

A promotion method business use to convince consumers to select its products or services

• Product Promotion

• Institutional Promotion

• Advertising

• Sales Promotions

A form of non personal promotion in which companies pay to promote ideas, goods, or services in a variety of media outlets, goods, or services

• Promotion

• Sales Promotions

• Advertising

• Product Promotion

A process that directs promotion towards consumers

• Push Policy

• Institutional Promotion

• Direct Marketing

• Pull Policy

A promotion method used to create a favorable image for a business, help it advocate for change, or take a stand on trade or community issues.

• Direct Marketing

• Institutional Promotion

• Publicity

• Product Promotion

Activities that help an organization influence a target audience

• Public Relations

• Direct Marketing

• Advertising

• Publicity