understanding the market

“Our product is quite similar to others in the market, but we highlighted the differences well, so it was easy to sell.”

• Supplier markets

• Internal markets

• Recruitment markets

• Customer markets

"We had links with people who liked our services, and word-of-mouth recommendations really increased our sales"

• Internal markets

• Referral markets

• Recruitment markets

• Supplier markets

“A whole range of people inside the organization have an effect on the success of our company.”

• Referral markets

• Influence markets

• Recruitment markets

• Internal markets

“Our staff are the main reason for our success. We are always careful about who we hire.”

• Recruitment markets

• Influence markets

• Internal markets

• Supplier markets

“Most of our contracts come from local governments, so it’s important we maintain good relationships with them.”

• Recruitment markets

• Customer markets

• Influence markets

• Internal markets

“It’s more important to keep our existing customers happy than to focus on finding new ones.”

• Influence markets

• Recruitment markets

• Internal markets

• Customer markets