Digital Marketing Channels

Search Volleyball Shoes and you get these ads. What channel is this?

• Affiliate marketing

• Search Engine Optimization

• Pay-Per-Click

• Mobile Marketing

Answer explanation

Although this search was done on a phone, the best answer is NOT mobile marketing.

Remember SEO is for organic searches not paid searches like these ads - that will pay google when they are clicked.

Because you have ordered from Pizza Hut in the past you now get texts from them like this. What digital media channel is this?

• Website Marketing

• Social Media

• Content marketing

• Mobile Marketing

Answer explanation

Mobile marketing includes texts and apps that drive a customer to the website.

You search and these are the NON-Paid results that are at the top of the search. What digital media channel is this?

• Pay -Per-Click

• Search Engine Optimization

• Content Marketing

• Website Marketing

Answer explanation

You can see these are not paid ads, they come up ORGANICLY, meaning google algorithms push them to the top of the search. SEO is manipulating the website so algorithms favor the content.

The target shopping app - place orders, search for product and earn rewards. What channel of Digital Marketing is this?

• Mobile Marketing

• Affiliate Marketing

• Website Marketing

• Content Marketing

Answer explanation

Mobile Marketing includes shopping Aps that drive traffic and increase sales with rewards programs and push notifications to encourage customers to open the app more frequently and shop.

You are scrolling and you see this. You don't even follow this business and you notice the words under the company name. What channel of Digital Marketing is this?

• Pay-per-click

• Search Engine Optimization

• Content Marketing

• Social Media

Answer explanation

This is so tricky! It is social media but look at the word "Sponsored" That means it's actually pay-per-click, just on social media. Especially when it is a brand you don't even follow.

You ordered from UberEats before and now you get this notification... What channel of Digital Marketing is this?

• Mobile Marketing

• Affiliate Marketing

• Website marketing

• Email Marketing

Answer explanation

Email marketing often comes with special deals and coupons to reward customers and encourage repeat business.

You are scrolling and you see this. You don't even follow this business and you notice the words under the company name. What channel of Digital Marketing is this?

• Pay-per-click

• Search Engine Optimization

• Content Marketing

• Social Media

Answer explanation

This is so tricky! It is social media but look at the word "Sponsored" That means it's actually pay-per-click, just on social media. Especially when it is a brand you don't even follow.

Here I'm shopping for a product on my phone, but not on an app or social media.

• Mobile Marketing

• Website Marketing

• Search Engine Optimization

• Content Marketing

Answer explanation

Another tricky one...

Websites are often optimized for mobile devices

You are reading a blog post about a product review and then there is a link to purchase the product

• Email Marketing

• Affiliate Marketing

• Pay-per-click

• Search Engine Optimization

The final destination that many digital Marketing channels drive traffic to. This is the place that links all promotions together and completes the sales transactions. What is this channel of Digital Marketing?

• Pay-per-Click

• Content Marketing

• Website Marketing

• Mobile Marketing