Propaganda Techniques

A beach resort has its poster with a picture of a beautiful view anda tagline that says, “Experience real paradise!,” designed to attract tourists.

• Card Stacking

• Glittering Generalities

• Name-Calling

• Bandwagon

A political candidate is labelling his opponent a “corrupt leader”.

• Plain Folks

• Simplification

• Name-Calling

• Testimonial

A common family is shown in an advertisement happily or excitedlyhaving noodles for their dinner

• Transfer

• Testimonial

• Plain Folks

• Bandwagon

A seller of a handbag says to the customer, “You’ll look elegantwith this bag on you!”

• Soft Soap

• Transfer

• Testimonial

• Testimonial

A make-up brand says that its products will make you look youngand beautiful but it doesn’t tell you the possible side effects of the chemicals inproducts do to your skin.

• Card Stacking

• Transfer

• Bandwagon

• Simplification

An avid fan feels good about herself as she uses the shampoopatronized by her favorite model endorser.

• Glittering Generalities

• Transfer

• Plain Folks

• Bandwagon

A student argues to his teacher that it is better to submit hisproject very late than never submitting it at all. The student contends that it is a lesser evil to do so. However, the manner of the student seems off since he is just playful talking to the teacher about it even if the situation is a serious matter in school.

• Simplification

• Transfer

• Soft Soap

• Bandwagon

Maria has doubts about buying products online, but since most ofher friends are doing it she dismisses her doubts and went ahead to buy some products online.

• Loaded Words

• Testimonial

• Bandwagon

• Soft Soap

A leader in his speech says, “We are making a tremendous progress in our economy,” but he did not discuss facts nor present statistics to suppor this claim.

• Transfer

• Loaded Words

• Glittering Generalities

• Plain Folks

Holding a toothpaste, a beauty queen smiles and tells everyone thatthe product can really whiten teeth and freshen one’s breath.

• Testimonial

• Card Stacking

• Card Stacking

• Name-Calling