PBMF Ch 12

The process of communicating with potential customers in an effort to influence their buying behavior is called

• Advertising

• Promotion

• Persuasion

The process that uses logic to change a belief or get people to take a certain action is

• Promotion

• Advertising

• Persuasion

Applying communication skills that promote goodwill between a business and the public is

• Sales promotion

• Public relations

• Personal selling

Any direct contact between a salesperson and a customer is called

• Public relations

• Personal selling

• Sales promotion

In the Communication Process, the person who has a message to communicate is called the

• Sender

• Receiver

• Encoder

In the Communication Process, the process of turning the idea for a message into symbols that can be communicated

• Encoding

• Decoding

• Channel

In the Communication Process, how the message is transmitted

• Decoding

• Channel

• Encoding

Any non-personal communication paid for by an identified sponsor is called

• Sales promotion

• Marketing

• Advertising

An item that encourages customers to buy a product as soon as possible is

• Marketing

• Sales promotion

• Advertising

The coordination of marketing communication to achieve a specific goal is called

• Advertising

• Promotional campaign

• Participatory marketing