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MR#8_Fieldwork

Authored by Peter Nemeth

Business

University

Used 2+ times

MR#8_Fieldwork
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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Fieldwork is the sixth step in the marketing research process.

True

False

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following activities is not fieldwork?

a worker mailing questionnaires from an office

an observer counting customers in a particular section of a store

a statistician analyzing the results of a survey

a telephone interviewer calling from a central location

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Training of field workers can be conducted by video conferencing or using the Internet.

True

False

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is not one of the general qualifications of fieldworkers?

healthy

outgoing

experienced and middle-aged

pleasant appearance

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Interviewers should record responses after the interview.

True

False

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Supervision of field workers includes all of the following except ________.

quality control and editing

sampling

control of cheating

central office control

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Supervisors can help interviewers with an inordinate number of refusals by listening to the introductions they use and providing immediate feedback.

True

False

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