HISTORY OF ADVERTISING

What is the origin of 'advertising as a word'?

• Spanish

• Latin

• French

• German

What does 'advertere' means

• To ignore

• To turn attention or turn heads

• To glance

• To relax

The most widely accepted definition of advertising is given by

• David Ogilvy

• Prasoon Joshi

• American Marketing Association

• Alyque Padamsee

“Advertising is a non-personal form of communication conducted through paid media under clear sponsorship”

• Philip Kotler

• David Ogilvy

• John Kennedy

• C H Sandage

Who had the 'No Mask, No Ride' Campaign in 2020?

• Ola

• Lyft

• Uber

• Meru

Which dating app showed social distancing norms through its campaign?

• Tinder

• OkCupid

• Bumble

• Hinge

Who was the brand ambassador for India's fight against Corona?

• Aamir Khan

• Akshay Kumar

• Sharukh Khan

• Dilip Kumar

Which of the famous instant noodle brands faced controversy due to the discovery of lead and MSG in their product in 2015?

• Top Ramen

• Yippi

• Wai Wai

• Maggi

Which of the famous chocolate brands found itself in midst of controversy due to worms found in its packaging in 2003?

• Nestle KitKat

• Cadbury Dairy Milk

• Ferrero Rocher

• Mars

Which of the popular biscuit brands saw a brand war in 2019?

• Amul vs Priyagold

• Amul Cookies vs Britannia Goodday

• Britannia vs Parle G

• Priyagold vs Parle G