Global Branding

The American companies have been so successful since

• 1900s

• 1920s

• 1940s

• 1960s

What made them successful was.... (2 answers)

• because they targeted young people only

• because they focused on the United States only

• because they started selling their products abroad

• because of advertising campaigns

What historical event allowed Coca-Cola to settle in foreign countries?

• The American Civil War (1861-1865)

• The Vietnam War (1955-1975)

• World War I

  (1914-1918)

• World War II

  (1939-1945)

Who founded McDonald's and when?

• Maurice and Victor in the early 1930s

• Richard and Maurice in the early 1940s

• Richard and Victor in the early 1960s

• Mr Ronald McDonald in the early 1950s

What made McDonald so successful ? (several answers)

• They only use local ingredients

• The food sold is tasty, affordable and fast in service

• They invented the hamburger

• McDonald adapts its menu to the culture of the different countries

What is part of the airbnb founders'story and first experience? (several answers)

• They offered airbeds in their living rooms

• They also offered breakfast

• They had nowhere to sleep one day

• They couldn't pay their rent one day

Which sentence is WRONG about airbnb?

• The founders created it to help the owner to make money

• It was criticised by the locals who felt isolated

• It was created to increase cross-cultural empathy

• It was created to increase travelling abroad

Why has Amazon become so successful ? (several answers)

• Because everything is available on the website

• Because the delivery service is very efficient

• Because it was bought by google

• Because Jeff Bezos bought a PGI

Which sentence is WRONG about Amazon?

• It was first an online site of technological devices

• The founder is Jeff Bezos

• It was first an online library

• It was first settled in the founder's garage.

Which figure represents the percentage of the plastic Amazon recycles?

• 12%

• 70%

• 4%

• 44%