Global Branding

The American companies have been so successful since

• 1900s

• 1920s

• 1940s

• 1960s

What made them successful was.... (2 answers)

• because they targeted young people only

• because they focused on the United States only

• because they started selling their products abroad

• because of advertising campaigns

What historical event allowed Coca-Cola to settle in foreign countries?

• The American Civil War (1861-1865)

• The Vietnam War (1955-1975)

• World War I

  (1914-1918)

• World War II

  (1939-1945)

What does "to settle" mean?

What does "to allow" mean?

What does "global" mean in French?

How do you say "fauteuil" in English?

• Bigchair

• Armchair

• Sofachair

• Comfychair

Which sentence is WRONG about McDonald ?

• The brothers Richard and Maurice McDonald are the founders

• The food sold is tasty, affordable and fast

• McDonald is settled in all the countries of the world

• McDonald adapts its menu to the way of life of the different countries

Which sentence is WRONG about airbnb?

• The founders created it to help the owner to make money

• It was criticised by the locals who felt isolated

• It was created to increase cross-cultural empathy

• It was created to increase travelling abroad

Which sentence is WRONG about Amazon?

• It was first an online site of technological devices

• The founder is Jeff Bezos

• It was first an online library

• It was first settled in the founder's garage.