licensing & franchising

entry mode strategy?

• licensing

• franchising

A business arrangement in which one company gives another company permission to manufacture its product for a specified payment.

• licensing

• franchising

These intellectual property rights include copyrights, trademarks, trade secrets and patents

• licensing

• franchising

It creates an opportunity for passive income

• licensing

• franchising

Lower risk

• licensing

• franchising

offers assistance in organizing, training, merchandising, marketing and managing in return for a monetary consideration

• licensing

• franchising

It reduces risks for both parties

• licensing

• franchising

.It increases opportunities for IP theft

• licensing

• franchising

why SUBWAY fails to attract Malaysian customers?

• lack of taste

• expensive

It is offered for a limited time

• licensing

• franchising