3.3 Marketing PROMOTION (AS)

(a)   is when marketing activities aim to raise customer awareness of a product or brand, generating sales and helping to create brand loyalty.​

Advertising is (a)   the line promotion.

Sales promotion is (a)   the line promotion.

Which ones of these are examples of advertising?

• free samples

• free gifts

• TV comercial

• notice in the newspaper

Which ones of these are examples of sales promotion?

• radio advert

• product placements

• after-sales service

• poster on a billboard

Tick the ADVANTAGES of sales promotion

• You can promote certain products at different times of the year

• You cannot show the customer how to use the product

• You cannot compare your product with a competitor's product

• It encourages customers to buy more than one product

Select the 2 advantages of branding

• A business can save money on marketing once the product becomes a household name.

• It means businesses don't have to make new items.

• The business can change its name if it wants to.

• Higher prices can be charged when consumers become loyal to the brand.

Brands tend to charge customers

• more for their products

• less for their products

2 disadvantages of branding are..

• The business gains a huge following of loyal customers.

• The business' products can be easily copied and sold for a much cheaper price.

• A poor brand can affect the whole range of products produced by the manufacturer.

• The company cannot release new collections.

In what ways can a brand be easily recognisable?

• By its logo

• By the price

• By the taste

• By its packaging