Metrices

What is CPC?

• Cost for each view on your ads

• Cost for each click on your ads

• Cost for each conversion on your ads

• Cost for each video view on your ads

What is CTR?

• Number of conversion that your ad receives divided by the number of times your ad is shown

• Number of view that your ad receives divided by the number of times your ad is shown

• Number of clicks that your ad receives divided by the number of times your ad is shown

• Number of video view that your ad receives divided by the number of times your ad is shown

What is billing event for Reach campaign?

• oCPM

• oCPC

• CPM

• CPV

What is billing event for Lead Generation campaign?

• CPC

• CPM

• oCPC

• oCPM

What is CVR?

• Percent of users that saw your ad and took action as a result

• Percent of users that saw your ad

• Percent of users that click on your ad took action as a result

• Number of people who saw your ad took action as a result