SWOT AND PESTLE REBECCA

What two social factors can affect Rebecca's business?

What two legal factors can affect Rebecca's business?

Name one economical factor that can affect Rebecca's sales?

Name one environmental factor that can affect Rebecca's business.

The case study states that "Over the past two years more than a quarter of 18–24 year-olds have reduced their dairy intake, along with 16% of people aged 25–34. That doesn’t include the 20% of people who are lactose intolerant or the 600,000 of us who are vegan." What does this mean for Rebecca's Dairy business when developing her marketing campaign?

• It's a threat to her business because she only produces cows milk and her competitor will outdo her anyway so campaign will fail.

• It's a strength for her business because people seem to be vegan but only like meat-free products and we are only interested in dairy-free so doesn't relate to the marketing campaign.

• It's an opportunity for her business to enter a new dairy-free market as she has the production and human resource capacity to do so.

• It just means people are vegan nowadays and prefer dairy-free but Rebecca can't make it because she only has cows milk.

According to the questionnaire responses from Rebecca's Dairy, 40+ years old eat ice cream once or twice a year but 16-24 years old males and females eat in once or twice a week, therefore Rebecca should make her campaign targeted towards 16-24 years old. True or False.

According to the case study, which one of these is a strength for Rebecca's business? Select one.

• Rebecca has the product and human resource capacity to carry out production of ice cream.

• Rebecca has limited ice-cream flavours to utilise, she can only make organic milk ice cream.

• Rebecca has many recipe's from her grandma to help make blueberry toffee ice cream.

• Rebecca has two employees who are experts at tasting and evaluating ice cream.