RELATIONSHIP MARKETING

The transaction moves to a higher level because the sales person tells the customer that he or she can be contacted to answer any inquiry about the product or service.

• Basic Marketing

• Reactive Marketing

• Accountable Marketing

• Proactive Marketing

It is essentially a buddy system of doing business in the Philippines, wherein a customer buys certain products from a particular vendor, who in turn offers discounts and other perks for such exclusivity.

• loyalty

• customer service

• suki

• relationship marketing

The process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction, thus ensuring brand loyalty.

• Loyalty

• Customer service

• Suki

• Relationship Marketing

This is also called “direct sales” and is the most basic level of interaction between the company and the customer.

• Basic Marketing

• Reactive Marketing

• Accountable Marketing

• Proactive Marketing

A type of customers whose needs do not fit the company’s offerings

• Butterflies

• True friend

• Strangers

• Freeloaders

It pertains to an unexpected purchase or service experience that may go beyond what the customers desire

• Expected level

• Basic Level

• Unanticipated level

• Desired Customer Value

Defined as the satisfaction derived from what a customer may experience or expect to experience by choosing a particular action relative to the cost of that action

• Loyalty

• Customer Service

• Customer Value

• Relationship

A type of customer who is loyal but not profitable because of the limited fit between their needs and the company’s offerings.

• Freeloaders

• Strangers

• Butterflies

• True Friend

A type of customer which have needs that match the company’s offerings. They make repeat purchase and patronize the brand so long as it satisfies their needs.

• Strangers

• Butterflies

• True friend

• Free loaders

This involves what the customers want from the purchase or service experience.

• Basic level

• Desired Customer Value

• Unanticipated level