ESB - DOMAIN 2 REVIEW

Including in a sales strategy is important.

• Employee feedback

• Customer rewards

• Employee support

• Customer support

Jean owns a printing company. She had 100 customers at the end of the third quarter, 101 customers at the beginning of the third quarter, and five new customers in the third quarter. What is her customer retention rate of the third quarter?

• 94%

• 95%

• 96%

• 90%

A sandwich shop wants to send out a coupon to people and plans to utilize the United States postal Service and income demographics to determine who will receive a coupon. Which marketing method is the sandwich shop using?

• Television advertising

• Newspaper marketing

• Internet marketing

• Mail marketing

Which two sources are considered secondary data?

• Focus groups

• Statistical data

• Company newsletters

• Internet articles

John’s company acquired 5,000 new customers last year. They spent $20,000 in marketing costs and $15,000 in sales costs. What is John’s customer acquisition cost (CAC)?

• $8

• $6

• $5

• $7

A company’s may play a role in pricing.

• Stock value

• Revenue

• Sales

• Target market

_____ marketing usually occurs when customers have subscribed to receive promotional materials.

• Mail

• Television

• Email

• Newspaper

Which statement best describes strengths in a SWOT analysis?

• Anything that could increase sales and grow a company

• Anything that poses a risk to a company’s success and growth

• Things a company does well

• Areas in which a company is lacking

What is a value proposition?

• A statement that explains the estimated value of a company

• A statement that explains to customers why they should do business with a company

• A statement that explains the estimated value of a product or service

• A statement that explains to investors why they should do business with a company

_____ marketing is accomplished by companies using specific technical elements to ensure that search engine crawlers easily find and index the content, placing their article in the top search results.

• Pay-per-click (PPC)

• Email

• Search engine optimization (SEO)

• Social media