COR3 Understanding New Media and Social Media Quiz

Social media networks hone in on the power of immediate and often uncensored publications of thoughts on new media platforms.

• Print-based

• Audio-based

• Photo-based

• Video-based

People usually publish photos of their travels, family, friends, and other events in their life.

• Print-based

• Audio-based

• Photo-based

• Video-based

It allows you to broadcast yourself by uploading videos on social media platforms.

• Print-based

• Audio-based

• Photo-based

• Video-based

For those who want either free or subscription-based music streaming services.

• Print-based

• Audio-based

• Photo-based

• Video-based

These are the specialized influencers who always hawk specific brands in their social media posts.

• Brand Advocates

• Everyday Influencers

• Celebrities

• Thought Leaders/Independent Voices

These are so-called ordinary people who created something unique in their social media accounts and eventually garnered notoriety or fame depending on what they are hawking.

• Everyday Influencers

• Brand Advocates

• Celebrities

• Social Media Celebrities/Professional Bloggers

These are public figures or professionals of their respective industries who could be using social media as their platform to share knowledge,

• Thought Leaders/Individual Voices

• Brand Advocates

• Everyday Influencers

• Social Media

These are the non-celebrity professionals who used social media extensively, gradually but steadily gaining enough followers to be considered influential over the crowd that follows them.

• Brand Advocates

• Everyday Influencers

• Thought Leaders/Indepenent Voices

• Social Media Celebrities/Professional Bloggers

By virtue of being at the pinnacle of their influence, are already influencers in their own right, even without the use of social media. However, social media expands their reach because they control their own accounts, allowing their fans and supporters to feel a stronger connection with them.

• Celebrities

• Everyday Influencers

• Brand Advocates

• Thought Leaders/Independent Voices

It is a broad term for anyone who filters ideas and information for publication or broadcasting – the internal decision-making process of relaying or withholding information from the media to the masses.

• Gatekeeper

• Gatekeeping

• Gate Moderator

• Gate Filter