DMK107V - Chapter 7

Examine a traffic-building technique used by JOOX management in the following examples.

JOOX posts more images and videos on the internet with detailed information.

• Search Engine Optimisation

• Pay Per Click

• Intermediate Ad

• Pop-up Ad

• Native Ad

Examine a traffic-building technique used by JOOX management in the following examples.

JOOX rewards its users with a premium VIP subscription for 1 month for each customer they refer to download the app.

• Search Engine Optimisation

• Brand mentions (news)

• Affiliate marketing

• Pop-up Ad

• Online sponsorship

Examine a traffic-building technique used by JOOX management in the following examples.

JOOX forms a strategic partnership allowing JOOX to utilise DSTV email list and “from” email address in order to persuade customers to add JOOX Family Plan to their DStv subscription.

• House list emails

• Cold (rented list)

• Co-branded email

• 3^rd party newsletters

• Online sponsorship

Which digital marketing plan tactic should JOOX management consider when using search engine optimisation as a traffic building technique?

• Blended search

• Beware of click fraud

• Contextualise the ad: age, gender, location, interests

• Online influencer outreach: bloggers and celebrities

• Creative material – ‘wow’ effect, #something ‘text, image, video…”

Which digital marketing plan tactic should JOOX management consider when using pay per click as a traffic building technique?

• Blended search

• Beware of click fraud

• Contextualise the ad: age, gender, location, interests

• Online influencer outreach: bloggers and celebrities

• Creative material – ‘wow’ effect, #something ‘text, image, video…”

Which digital marketing plan tactic should JOOX management consider when using banner adverts as a traffic building technique?

• Blended search

• Beware of click fraud

• Contextualise the ad: age, gender, location, interests

• Online influencer outreach: bloggers and celebrities

• Creative material – ‘wow’ effect, #something ‘text, image, video…”

Which digital marketing plan tactic should JOOX management consider when using affiliate marketing as a traffic building technique?

• Blended search

• Beware of click fraud

• Contextualise the ad: age, gender, location, interests

• Online influencer outreach: bloggers and celebrities

• Creative material – ‘wow’ effect, #something ‘text, image, video…”

Which digital marketing plan tactic should JOOX management consider when using viral marketing as a traffic building technique?

• Blended search

• Beware of click fraud

• Contextualise the ad: age, gender, location, interests

• Online influencer outreach: bloggers and celebrities

• Creative material – ‘wow’ effect, #something ‘text, image, video…”

Suggest the correct traffic building tactic mix that JOOX management should consider when they have a low cost marketing budget.

• Opt-in e-mail + viral marketing

• Banner ads + PPC

Examine a traffic-building technique used by JOOX management in the following examples.

JOOX starts a YouTube advertising campaign whereby their advert appears before a video for 5 seconds before the audience can click skip.

• Search Engine Optimisation

• Pay Per Click

• Intermediate Ad

• Pop-up Ad

• Native Ad