ESB Domain 2 Lesson 1

A target market identifies the ___________________ to which a company markets its products and services.

• customer group

• employees

• commercials

• market strategy

A value proposition is a statement that explains _____________ a customer should do business with a company.

• what

• why

• when

• where

Primary data is more ___________ and reliable compared to secondary data.

• accurate

• false

• important

• widely used

Secondary data often contains ____________________ .

• facts

• reports

• personal bias

• emails

A(n) _______________ competitor is a business that sells different products or services as another business.

• direct

• neighbor

• sales

• indirect

A SWOT analysis documents a company's strengths, weaknesses, _____________ and threats.

• outcasts

• opposites

• opposition

• opportunities

Financial limitations would be an example of a _______________ in a SWOT analysis.

• strength

• weakness

• sales tactic

• problem

Mark designs logos for businesses in his city. He mostly works with local bakeries. What is Mark's target market?

• Females, ages 13-19

• Males, ages 2-40

• Kids, ages 2-12

• Adults, ages 25-60

Josie is a teenage girl who wants to start a jewelry-making business. Her target market is females, ages 10-14. What price should she charge per necklace that she sells?

• Between one and ten dollars

• Between ten and twenty dollars

• Between twenty and thirty dollars

• Between thirty and forty dollars

A focus group was formed to provide options for a target market. What type of data is being collected from the group?

• secondary

• opinionated

• second hand

• primary