UNIT 16 GRM

Hospitality and Tourism providers, that create products and services for the tourists and also for the locals are

• A. Hospitals & Local colleges
• B. Tourism Information Centers
• C. Educational institution
• D. Airport

The major key feature of a service is that it is intangible. So it cannot be held, it cannot be seen, felt or smelled. Whereas a key feature of a product is that it can be described by the outcomes at the end of using it.

• A. True
• B. False
• C. none
• D. none

A target market is

• A. The market that has one of Target stores
• B. The market a company wants to sell its products and services to
• C. The market that targets only locals, Saudis and non-Saudis
• D. The market that targets customers between 6-60 years old

Some of the offers that Hotel marketing team deliver to the potential guests are.

• A. Incentives
• B. Training and development courses
• C. Bonuses for upselling hotel rooms
• D. Recreational facilities

Upselling is one way of pressuring the guest into renting a room with a higher rate.

• A. True
• B. False
• C. none
• D. none

Hotels generally cater to different market segments and each of these market segments has different requirements.

• A. True especially when you visit the hotel twice a year at least
• B. False each hotel targets one type of market segments in a country
• C. True an individual may have different needs depending on the type of hotel stay
• D. False a hotel should not plan invest and target different segments to avoid loss and debt

The primary objective of Market Segmentation

• A. to identify vision and mission
• B. to segment markets in several ways such as geographically demographically or behaviorally
• C. to allow a company to allocate its resources on efforts that can be the most famous
• D. to decrease efficiency

The price of hotel products and services is estimated through.

• A. The product or service direct and indirect costs only
• B. The product or service fixed and variable costs only
• C. The product or services costs and also a profit
• D. Price and cost are synonymous

Planning the marketing mix of a product/service is not important to maximize the sales.

• A. True
• B. False
• C. NONE
• D. NONE

Periodically revisit the marketing plan is important because you will be able to.

• A. replace it with another plan
• B. measure staff progress
• C. address any issues in your plan
• D. Set standards