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UNIT 16 GRM

Authored by NABILA IKRAM

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University

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UNIT 16 GRM
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20 questions

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1.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Hospitality and Tourism providers, that create products and services for the tourists and also for the locals are

A. Hospitals & Local colleges
B. Tourism Information Centers
C. Educational institution
D. Airport

2.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

The major key feature of a service is that it is intangible. So it cannot be held, it cannot be seen, felt or smelled. Whereas a key feature of a product is that it can be described by the outcomes at the end of using it.

A. True
B. False
C. none
D. none

3.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

A target market is

A. The market that has one of Target stores
B. The market a company wants to sell its products and services to
C. The market that targets only locals, Saudis and non-Saudis
D. The market that targets customers between 6-60 years old

4.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Some of the offers that Hotel marketing team deliver to the potential guests are.

A. Incentives
B. Training and development courses
C. Bonuses for upselling hotel rooms
D. Recreational facilities

5.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Upselling is one way of pressuring the guest into renting a room with a higher rate.

A. True
B. False
C. none
D. none

6.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Hotels generally cater to different market segments and each of these market segments has different requirements.

A. True especially when you visit the hotel twice a year at least
B. False each hotel targets one type of market segments in a country
C. True an individual may have different needs depending on the type of hotel stay
D. False a hotel should not plan invest and target different segments to avoid loss and debt

7.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

The primary objective of Market Segmentation

A. to identify vision and mission
B. to segment markets in several ways such as geographically demographically or behaviorally
C. to allow a company to allocate its resources on efforts that can be the most famous
D. to decrease efficiency

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