Which statement is true regarding sports marketing?
SEMI Unit 1.05 & 1.06

Quiz
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Computers
•
9th - 12th Grade
•
Medium
Valerie Grier
Used 70+ times
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22 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Corporations sponsor sporting events to decrease their brand recognition.
The distribution of licensed sports apparel is an effective way to create team and brand awareness.
The use of high-profile athletes to endorse products does not increase brand recognition.
Sports marketing encompasses only the radio and television media.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are royalties?
A percentage of expected sales
A percentage of actual sales
A percentage of union dues
A percentage of taxes
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A sports or an event organization will use a team name, mascot, and logo as important elements to create and maintain which promotion effort?
Financial accountability
Brand awareness
Image extension
Market segmentation
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which is a primary reason that many colleges and universities sell the naming rights for their new football stadiums or basketball arenas?
Help pay for construction expenses
Honor a former student-athlete
Create publicity for the new facility
Encourage fans to attend sports events
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A celebrity appearing in a commercial for a soft drink while wearing a certain brand of clothing and holding a certain brand of tennis racquet is an example of which activity?
Cross-promotion
Public relations
Team-building
Personal selling
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Athletes are often considered to be particularly effective promoting products related to which of their areas?
Education
Background
Sport
Lifestyle
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Sports marketers have an advantage over all other types of licensors in the international marketplace due to which situation?
Soccer is so popular.
Sports are universally appealing.
Foreign countries are usually wealthy.
They already make so much money in the U.S. market.
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