SECONDARY DATA - PSM101

Data that has been collected by individuals or agencies for purposes other than those of a particular study

• primary data

• secondary data

Secondary research data can result to more accurate data than that obtained through primary data.

• true

• false

One of the main advantages or benefits of primary data is it's very easily available and accessible

• true

• false

Secondary data is cheaper to collect and helps save a lot of money.

• true

• false

It consists of the rate of stock turn; stock handling costs; assessing the efficiency of certain marketing operations and the efficiency of the marketing system as a whole.

• transport data

• storage data