
Market Analysis Quiz
Authored by Janie Wilson
Business
10th - 12th Grade
Used 7+ times

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14 questions
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1.
MULTIPLE CHOICE QUESTION
5 mins • 1 pt
The acronym for strengths, weaknesses, opportunities, and threats
economic factors
SWOT
niche marketing
2.
MULTIPLE CHOICE QUESTION
5 mins • 1 pt
The process of analyzing everything that can foster the business's success and make it fail
SWOT Analysis
company analysis
geographics
3.
MULTIPLE CHOICE QUESTION
5 mins • 1 pt
Strengths and weaknesses are both ___________ that affect business operations
competitive position
external factors
internal factors
4.
MULTIPLE CHOICE QUESTION
5 mins • 1 pt
The part of a company's internal analysis about what the company does well and what areas are week (including review of staff, the company's financial situation, production capabilities, and each aspect of the marketing mix)
political factors
company analysis
environmental scans
5.
MULTIPLE CHOICE QUESTION
5 mins • 1 pt
Opportunities and Threats are both _________ that affect business operation.
external factors
internal factors
market segmentation
6.
MULTIPLE CHOICE QUESTION
5 mins • 1 pt
External factors such as the unemployment rate, inflation, retail sales figures, productivity, and consumer confidence.
environmental factors
economic factors
political factors
7.
MULTIPLE CHOICE QUESTION
5 mins • 1 pt
External factors that involve government involvement in business operations, such as changes in laws and regulations.
economic factors
internal factors
political factors
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