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MARKETING MANAGEMENT

Authored by SARASU A

Other

12th Grade

Used 16+ times

MARKETING MANAGEMENT
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6 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Suyash is very thirsty. He is in the middle of the desert. Soon he finds a cold drink's shop. He goes and purchases three bottles and drinks them to satisfy his thirst. After drinking the cold drink he realises that it has beem developed after analyzing the needs and preferences of the potential customers. On observing the outer side of the bottle he finds details like contents, flavour, size, price, etc.

Which feature of marketing is the underlined part suggesting?

Labelling

Packaging

Promotion

salesman

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Name the element of product mix which acts as a silent salesmen as it induces customers to buy the product.

Packaging

Labeling

Branding

Price

3.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

A car manufacturing company entered into the market with air conditioner and now introduced products like refrigerator, washing machine and other electronic items. The company not only offering the product but also handling complaints and after sales services.

Identify the element of marketing mix discussed here.

product mix

Place mix

Price mix

Promotion

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

“Tasty Ltd.” hosted a gala event and involved all of them to raise funds for a few local NGO’s. The company also asked its fans and customers to send songs and poetry conveying their impression about “Tasty Ltd. Products. “Identify the tool of promotion in given lines.

Advertisement

Promotion

Advertisement

Public Relations

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

“It was not only the vegetarians, but also those who could not get enough environment friendly sustainable food, that appreciated the product.” Identify the marketing concept in given line.

Product

Promotion

Marketing

Societal

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A car manufacturing company entered into the market with air conditioner and now introduced products like refrigerator, washing machine and other electronic items. The company not only offering the product but also handling complaints and after sales services.

Identify the element of marketing mix discussed here.

product mix

Place mix

Price mix

Promotion

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