MARKETING MANAGEMENT

Suyash is very thirsty. He is in the middle of the desert. Soon he finds a cold drink's shop. He goes and purchases three bottles and drinks them to satisfy his thirst. After drinking the cold drink he realises that it has beem developed after analyzing the needs and preferences of the potential customers. On observing the outer side of the bottle he finds details like contents, flavour, size, price, etc.

Which feature of marketing is the underlined part suggesting?

• Labelling

• Packaging

• Promotion

• salesman

Name the element of product mix which acts as a silent salesmen as it induces customers to buy the product.

• Packaging

• Labeling

• Branding

• Price

A car manufacturing company entered into the market with air conditioner and now introduced products like refrigerator, washing machine and other electronic items. The company not only offering the product but also handling complaints and after sales services.

Identify the element of marketing mix discussed here.

• product mix

• Place mix

• Price mix

• Promotion

“Tasty Ltd.” hosted a gala event and involved all of them to raise funds for a few local NGO’s. The company also asked its fans and customers to send songs and poetry conveying their impression about “Tasty Ltd. Products. “Identify the tool of promotion in given lines.

• Advertisement

• Promotion

• Advertisement

• Public Relations

“It was not only the vegetarians, but also those who could not get enough environment friendly sustainable food, that appreciated the product.” Identify the marketing concept in given line.

• Product

• Promotion

• Marketing

• Societal

A car manufacturing company entered into the market with air conditioner and now introduced products like refrigerator, washing machine and other electronic items. The company not only offering the product but also handling complaints and after sales services.

Identify the element of marketing mix discussed here.

• product mix

• Place mix

• Price mix

• Promotion