Lesson 1-10 A level business edexcel marketing

The demand curve (line) slopes

• from the top right to the bottom left

• from the top left to the bottom right

Which are complementary goods ?

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A successful advert for a product will :

• shift its demand curve to the right

• shift its demand curve to the left

• have no effect on demand

Which shift below shows a decrease in demand ?

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Which products below are substitute goods ?

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Factors affecting demand = Tastes (trends), complements, substitutes and i...............

• inputs

• imports

• inserts

• income

Which airline has the competitive advantage of a low price ?

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The USP of Dysons fan :

• it is blue

• it is electric

• it is bladeless

• it is round

The image shows A.........V.........

• artificial vanilla

• added value

• added vermicelli

• arctic version

Cost to make = 80p Selling price = £2.30

• Added value = £3.10

• Added value = £1.84

• Added value = £0.80

• Added value = £1.50