Review_Week 6

Market validation should always be done after introducing a product.

• True

• False

Surveys are fixed sets of questions, which are usually used to collect quantifiable information

• True

• False

Questions in surveys are always essay type.

• True

• False

A typical focus group may consist of ____ people but you may need to conduct a number of focus groups to get the ideal mix of information you are after

• 2-3

• 4-6

• 6-8

• 5-6

In selecting focus group participants based is on criteria relevant to your customer profile e.g. women, aged 35-45, with children in primary school.

• True

• False

It is refers to the number of participants in your surveys, focus groups or interviews.

A small sample size will give you a clearer picture of your customers than a large one.

• True

• False