Unit 9 Principles of Marketing

An individual who makes a purchase from a business to use themselves or to give to others

• Customer

• Consumer

The percentage of the total sales of a product accounted for by one company

• Market Share

• Marketing Objective

• Marketing Outcome

• Market Evaluation

The document which sets out the marketing activities necessary to achieve the business aims

• Marketing Plan

• Marketing Aims

• Marketing Objectives

• Marketing Plan

A private individual who buys and uses goods and services

• Customer

• Consumer

What does the S in SMART stand for?

• Standard

• Special

• Specific

• Supply

_____________ is the percentage of the total sales of a product accounted for by one company

• Market Size

• Market Growth

• Market Sales

• Market Share

Unique _________ point, is a characteristic that differentiates a brand over others.

• sales

• special

• selling

• service

Why do businesses use marketing?

• To understand customer needs

• To communicate effectively with customers

• To increase sales and ultimately profit

• all of the above

The R in SMART targets stands for?

• Reliable

• Responsible

• Representative

• Realistic

The owner of a companies shares.

• Businessman

• Bond master

• Broker

• Shareholder