Marketing - Review - Units 1-2-3

"Our staff are highly motivated. We really believe in our brand. For example, our employees are always trying to improve what we do".

Which P does this statement belong to?

• People

• Products

• Promotion

• Place

"Our range includes detergent, toilet cleaner and sponges".

Which P does this statement belong to?

• Product

• Promotion

• Place

• People

"We use a lot of advertising, usually in women's magazines".

Which P does this statement belong to?

• Promotion

• People

• Product

• Place

"You can find the brand in supermarkets and local shops. The accessibility of our outlets is important. We need to be in a lot of locations so that we are easy to find".

Which P does this statement belong to?

• Place

• Promotion

• People

• Product

The terms "acceptability, customer needs, objects" belong to .................

• Product

• Price

• Place

• Promotion

The terms 'affordability, cost to user, objectives' belong to ......................

• Price

• Product

• Place

• Promotion

The terms 'accessibility, convenience, organization' belong to ........................

• Place

• Promotion

• Product

• Price

The terms 'awareness, communication, operations' belong to .........................

• Promotion

• Place

• Product

• People

Replace the underlined words and expressions with alternative words and expressions.

Mobile phones are fashionable and attractive to the youth market.

• socially acceptable

• objectives

• high quality

• convenient

Replace the underlined words and expressions with alternative words and expressions.

We have a reputation for providing good standard mobile phones.

• high quality

• revenue

• afford

• convenient