ESPM - Ch. 1 Review
Quiz
•
Business
•
10th - 12th Grade
•
Medium
Mike Meyer
Used 20+ times
FREE Resource
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14 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
_______ are common characteristics of a group, such as age, marital status, gender, ethnic background, income, & education.
psychographics
ratings
demographics
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The ________ describes how a business blends the 4 P's.
Pricing
Core standards
Financing
Marketing mix
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The number of viewers a program attracts is known as...
demographics
psychographics
ratings
gross impression
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The # of times per advertisement, game, or show that a product or service is associated with an athlete, team, or entertainment is its...
ratings
gross impression
promotion
sports marketing
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
_______ is also described as distribution.
price
product
place
promotion
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
______ is a method of analyzing a market by using specific characteristics to identify a target market.
market segmentation
market analysis
market segregation
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A _________ is a group of closely related items which are sold or made by a company.
product segment
product line
product mix
product code
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