ESPM - Ch. 1 Review

ESPM - Ch. 1 Review

10th - 12th Grade

14 Qs

quiz-placeholder

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ESPM - Ch. 1 Review

ESPM - Ch. 1 Review

Assessment

Quiz

Business

10th - 12th Grade

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Created by

Mike Meyer

Used 20+ times

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14 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

_______ are common characteristics of a group, such as age, marital status, gender, ethnic background, income, & education.

psychographics

ratings

demographics

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

The ________ describes how a business blends the 4 P's.

Pricing

Core standards

Financing

Marketing mix

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

The number of viewers a program attracts is known as...

demographics

psychographics

ratings

gross impression

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The # of times per advertisement, game, or show that a product or service is associated with an athlete, team, or entertainment is its...

ratings

gross impression

promotion

sports marketing

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

_______ is also described as distribution.

price

product

place

promotion

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

______ is a method of analyzing a market by using specific characteristics to identify a target market.

market segmentation

market analysis

market segregation

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A _________ is a group of closely related items which are sold or made by a company.

product segment

product line

product mix

product code

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