MSDGN Thème1 QG1 séquence 1
Authored by Celine Rousset
Specialty
12th Grade
Used 4+ times
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11 questions
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1.
MULTIPLE CHOICE QUESTION
5 sec • 1 pt
La démarche marketing se fait en plusieurs étapes
VRAI
FAUX
2.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Quelles sont les trois phases de la démarche marketing ?
Comprendre Savoir Agir
Analyser Savoir Agir
Comprendre Choisir Agir
3.
FILL IN THE BLANK QUESTION
45 sec • 1 pt
La démarche marketing consiste à définir une ........ en ayant recours à des études de marché et en faisant une veille commerciale
4.
MULTIPLE SELECT QUESTION
10 sec • 1 pt
Dans la phase Comprendre, l'entreprise souhaite comprendre le marché sur les plans :
qualitatif
nominatif
quantitatif
5.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
C'est lors de la phase Agir que l'entreprise établit le plan de marchéage
VRAI
FAUX
6.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Le plan de marchéage comprend la politique du produit, du prix, de la distribution et de la .....
commercialisation
segmentation
communication
7.
MULTIPLE SELECT QUESTION
10 sec • 1 pt
Le big data est produit par
vous
les organismes publics
les entreprises
les animaux
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