Unit 2 - Market Plan

Unit 2 - Market Plan

9th - 12th Grade

20 Qs

quiz-placeholder

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Unit 2 - Market Plan

Unit 2 - Market Plan

Assessment

Quiz

Business

9th - 12th Grade

Medium

Created by

Terra Williams

Used 9+ times

FREE Resource

20 questions

Show all answers

1.

FILL IN THE BLANK QUESTION

45 sec • 1 pt

Marketers always want to be as efficient as possible, they often create a carefully designed plan of action, or _____________to help them achieve their marketing goal

2.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which of the following is a question that a business should answer about its target market while conducting a situation analysis:

Are we operating at peak efficiency?

Which shipping companies are we using?

What are our customers buying?

How are our financing methods affecting our company's growth

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Dividing the total market into smaller, more defined categories is called…

Target market

Market segmentation

Grouping

Target groups

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Mass marketing is the process of appealing to a small group rather than targeting an entire market.

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

________________ is common with companies like Target or Walmart. It is also often used for necessities (products that are required to function).

Blanket marketing

Commonplace marketing

Mass marketing

Configuration

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The four types of market segmentation are:

Psychological, mental, athleticism, drive

Demographic, psychographic, behavioral, and geographic

Behavioral, personality traits, strengths, and weaknesses

Strengths, weaknesses, opportunities, and threats

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Statistics that describe a population in terms of personal characteristics such as occupation, ethnicity, income, gender and age are part of which type of market segmentation:

Behavioral

Personal traits

Psychographic

Demographic

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