Marketers always want to be as efficient as possible, they often create a carefully designed plan of action, or _____________to help them achieve their marketing goal
Unit 2 - Market Plan

Quiz
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Business
•
9th - 12th Grade
•
Medium
Terra Williams
Used 9+ times
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20 questions
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1.
FILL IN THE BLANK QUESTION
45 sec • 1 pt
2.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Which of the following is a question that a business should answer about its target market while conducting a situation analysis:
Are we operating at peak efficiency?
Which shipping companies are we using?
What are our customers buying?
How are our financing methods affecting our company's growth
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Dividing the total market into smaller, more defined categories is called…
Target market
Market segmentation
Grouping
Target groups
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Mass marketing is the process of appealing to a small group rather than targeting an entire market.
True
False
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
________________ is common with companies like Target or Walmart. It is also often used for necessities (products that are required to function).
Blanket marketing
Commonplace marketing
Mass marketing
Configuration
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The four types of market segmentation are:
Psychological, mental, athleticism, drive
Demographic, psychographic, behavioral, and geographic
Behavioral, personality traits, strengths, and weaknesses
Strengths, weaknesses, opportunities, and threats
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Statistics that describe a population in terms of personal characteristics such as occupation, ethnicity, income, gender and age are part of which type of market segmentation:
Behavioral
Personal traits
Psychographic
Demographic
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