MKT412 L2

It is a tool for identifying ways to create more customer value because every firm is a synthesis of primary and support activities performed to design, produce, market, deliver, and support its product.

It sees itself as integrating the value exploration, value creation, and value delivery activities with the purpose of building long-term, mutually satisfying relationships and co-prosperity among key stakeholders.

It is a day to day decisions for daily activities like scheduling.

It is a division of a company thru its products.

When a company focuses on their product they made, they are called __________