Marketing Cloud 101

What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each Commercial send?

• Preference Center link and physical mailing address

• Business name and a link to the business website

• Business name and physical mailing address

• Preference Center link and a link to the business website

While setting up Marketing Cloud Connect, a Marketing Cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message

- Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud user. Contact your system administrator

The admin notices the Marketing Cloud for AppExchange Admin option is selected when looking at the user settings

What action should correct the issue?

• Apply the Marketing Cloud for AppExchange User option as well

• Reset al passwords to force new tokens

• Apply the appropriate user mappings in the CRM configuration

• Apply the administrator and Marketing Cloud Administrator permission sets to user

An email marketing manager is planning to send a promotional email to one million subscribers.Which data structure should be used?

• Publication List

• Data Extension

• Group

• List

Northern Trail Outfitters (NTO) only has enough licenses for their staff. A campaign manager is out on parental leave

How should NTO create a new user to fill in?

• Delete the campaign manager's user and create a new user

• Disable the campaign manager's user and create a new user

• Transfer the campaign manager's permissions to a new user

• Deactivate the campaign manager's license and assign it to the new user

Where would a Marketing Cloud admin view all verified email addresses?

• Identity Verification Log

• From Address Management

• Reply Mail Management

• Sender Profiles

Northern Trail Outfitters (NTO) wants a business analyst to import contact lists. The analyst has the follow Cloud Channel Manager and Marketing Cloud Viewer. The Analyst logged in but is unable to import contacts.

How should NTO update the user to allow the analyst the appropriate access?

• Add Marketing Cloud Security Administrator

• Add Distributed Sending User

• Remove Marketing Cloud Channel Manager

• Remove Marketing Cloud Viewer

Using measures, what data can a marketer use to segment an audience?

• Open Data

• First Name Attributes

• Geographical Data

• Gender Data

What is required on an email message by the United States CAN-SPAM Act? Choose 2 answers

• A way to unsubscribe

• Any Mailing Address

• Physical Mailing Address

• A link to the sender's website

A marketer is designing email for mobile devices. Which design best practice would the marketer use?Choose 3 answers

• Stack the content in a single column

• Use image-based text for hero graphics

• Design a top-down hierarchy with the most important content at the top

• Cut content to make the message fit above the fold

• Keep copy simple and direct

A customer would like to automate a wekly email campaign using Automation Studio. Which send method would the customer use to configure the email?

• Test send

• User-initiated

• Send preview

• Guided Send