Visual Terminology

The focal point of an image is also known as the ... image.

In the image above the negative space is in what colour?

• Blue

• White

• Orange

• Green

What's being described here: When two heavily contrasting ideas or elements are placed next to each other, it emphasises the strength of each element.

• onomatopoeia

• alliteration

• juxtaposition

• hyperbole

True or False? The demand gaze is when the subject of an image is looking away from the camera.

• True

• False

When discussing the colour, size, position and style of the font, we can also refer to this as ...

The 'invisible' lines that are created by the image and the writing on a text that naturally draw our eye to the next element are called

• hector lines

• symbolism

• imperatives

• vector lines

The Greatest Show on Earth! The underlined word is an example of what language feature often found in advertising and media texts?

• idiom

• superlative

• imperative

• pun

Tick the examples of 'idioms'

• it's raining cats and dogs

• I'm going to the shops

• a taste of your own medicine

• The wait is over!

What has salience in this image?

Is Leonardo de Caprio's charater (the guy in the middle) using a demand gaze or an offer gaze?

• Demand

• Offer