Marketing Methods

Which of the following is not an aim of promotion?

• changing customer beliefs and behaviour

• increasing brand loyalty

• reducing market share

• encouraging re-purchasing

• attracting new customers

Which of the following are promotion strategies within the Promotion Mix?

• personal selling

• advertising

• relationship marketing

• sales promotion

• publicity and public relations

A real estate agent showing a house and trying to persuade a potential buyer to purchase it is using which method?

• advertising

• personal selling

• public relations

• relationship marketing

Which marketing method uses individualised treatment to create long-term relationships with individual customers?

• personal selling

• relationship marketing

• public relations

• direct mailing

Which is an example of brand sponsorship?

• a company directly promoting its products to a select group of consumers with a shared interest

• celebrities and influencers publicly expressing their support for a product, company or service (paid/free)

• customer image of a product, brand or service

Which is an example of product endorsement?

• a company directly promoting its products to a select group of consumers with a shared interest

• celebrities and influencers publicly expressing their support for a product, company or service (paid/free)

• customer image of a product, brand or service

The UberEats ads are examples of

• sponsorship

• public relations

• product endorsement

What's worse than being talked about? Not being talked about!

What does this tell you about the importance of publicity?

The main aims of publicity are to

• enhance the image of a product/service

• raise awareness of a product/service

• release new products

• understand the target market

What is sales promotion?

• offering direct incentives to sell more products

• reducing prices to sell more products

• increasing market share

• advertising using digital and traditional media