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Marketing Methods

Authored by Laura Gill

Business

9th Grade

Used 22+ times

Marketing Methods
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14 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is not an aim of promotion?

changing customer beliefs and behaviour

increasing brand loyalty

reducing market share

encouraging re-purchasing

attracting new customers

2.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Which of the following are promotion strategies within the Promotion Mix?

personal selling

advertising

relationship marketing

sales promotion

publicity and public relations

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A real estate agent showing a house and trying to persuade a potential buyer to purchase it is using which method?

advertising

personal selling

public relations

relationship marketing

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which marketing method uses individualised treatment to create long-term relationships with individual customers?

personal selling

relationship marketing

public relations

direct mailing

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which is an example of brand sponsorship?

a company directly promoting its products to a select group of consumers with a shared interest

celebrities and influencers publicly expressing their support for a product, company or service (paid/free)

customer image of a product, brand or service

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which is an example of product endorsement?

a company directly promoting its products to a select group of consumers with a shared interest

celebrities and influencers publicly expressing their support for a product, company or service (paid/free)

customer image of a product, brand or service

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The UberEats ads are examples of

sponsorship

public relations

product endorsement

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