Differentiation

Which of the following best describe product differentiation?

• appearing different to a similar product or service

• creating a new product or service unlike any others

• appearing better than similar products or services

• appearing better than other products or services

• creating similar products or services to existing ones

What is the ultimate goal of differentiation?

• to make a product more desirable

• to make other brands look inferior

• to create new products and markets

• to show differences in function or mode

What is the result of successful differentiation?

• making other companies look inferior

• making their own company look superior

• greater control in the marketplace

• an increase in income

Which of the following is not an example of product differentiation?

• jeans with designer labels

• preservative-free foods

• meals for the elderly

• whitening toothpaste

Which of the following is not a factor that differentiating products?

• customer service

• convenience

• ethical issues

• social issues

• environmental issues

What is the main differentiation clear between a full-service restaurant and a self-serve bistro?

• convenience

• value for money

• customer service

• environmental issues

What is the main differentiation between a block of cheese and pre-sliced cheese?

• convenience

• value for money

• customer service

• social and ethical issues

The Body Shop and Lush are both examples of stores which predominantly focus on which differentiation?

• convenience

• value for money

• customer service

• environmental issues

The iPhone range demonstrates which form of differentiation?

• convenience

• value for money

• customer service

• social and ethical issues

Which of the following is not an example of differentiation based on social and ethical issues?

• genetically modified (GM) foods

• Fairtrade certifications

• cruelty free (not tested on animals)