CC Intro Tuesday

Let me know your current situation...

• This is my last semester

• I advanced credits with this course

• I am doing my internship this semester

• I am a double-program student

What other marketing courses are you taking this semester?

Briefly define what you think consumption culture is

Breaking a market into groups of customers who share similar characteristics is known as:

• Target Marketing

• Market Focusing

• Market Segmentation

• Niche Marketing

A prospect means:

• A consumer or buyer for all the products and services

• A likely consumer or buyer for a particular product

• All the consumers or buyers for any product or service

• None of the above

Which of the following is most related to the marketing concept/orientation?

• Innovate and focus on production

• Gain market share

• Increase sales and make a profit

• Focus on consumer's needs

Demand is the quantity of goods and services that:

• Consumers are willing and able to purchase

• Producers are willing and able to manufacture

The value of a product depends on:

• the price being as low as possible

• the availability of the product

• the perception of the customer

• the price being as high as possible

Positioning is

• Meeting customers perceptions

• Launching a product

• Creating category membership

• Creating a meaningful differentiation