FA2 Unit 2 Vocab

Used by home sewers to create garments designed by couturiers.

• designer patterns
• collections
• advertising
• sloper

Exchange of merchandise to individual consumers in return for money or credit.

• direct selling
• designer patterns
• collections
• advertising

Involves the planning, buying, promoting, and selling of fashion merchandise to consumers.

• fashion merchandising
• direct selling
• designer patterns
• collections

Business arrangements - retailers use firms’ names & sell their merchandise in exchange for $.

• franchises
• fashion merchandising
• direct selling
• designer patterns

Scientific process of making garment patterns into larger or smaller sizes.

• grading
• franchises
• fashion merchandising
• direct selling

Symbol that represents a person, firm, or organization.

• logo
• grading
• franchises
• fashion merchandising

Process of finding or creating a profitable market for specific goods or services.

• marketing
• logo
• grading
• franchises

Indirect or nonpersonal, selling aimed at a large general audience.

• promotion
• marketing
• logo
• grading

Free promotion.

• publicity
• promotion
• marketing
• logo

A basic pattern in a certain size used for creating fashion patterns.

• sloper
• publicity
• promotion
• marketing