3.3 Marketing (Promotion) IG/AS

_____________ is when marketing activities aim to raise customer awareness of a product or brand, generating sales and helping to create brand loyalty.​

Advertising is __________ the line promotion.

Sales promotion is _______________ the line promotion.

Which ones of these are examples of advertising?

• free samples

• free gifts

• TV comercial

• notice in the newspaper

Which ones of these are examples of sales promotion?

• radio advert

• product placements

• after-sales service

• poster on a billboard

_________________ is an example of sales promotion. NOT competitions or discounts

Which sales promotion methods could you easily use online?

• Competitions

• Demonstrations

• Free samples

• Demonstrations

• Product Placements

Tick the ADVANTAGES of sales promotion

• You can promote certain products at different times of the year

• You cannot show the customer how to use the product

• You cannot compare your product with a competitor's product

• It encourages customers to buy more than one product

The marketing ______________ is very important as you must consider how much money you have before you introduce a marketing campaign.