Email Marketing

Which of the following comes under email marketing?

• A. Email newsletters

• B. Lead Nurturing

• C. Digests

• D. All of the above

Which of the following is not an advantage of email newsletters?

• A. Email newsletters spread your brand awareness

• B. leverage the temporary content

• C. freedom to include different types of content

• D. leverage the existing content

Which of the following is the most important metric to track email marketing?

• A. CTR

• B. Open rate

• C. Click rate

• D. All of the above

What technique is used by legitimate marketers to customize offerings for specific customers?

• A. personalization

• B. spamming

• C. spoofing

• D. None of the above

Select the features of a lead nurturing platform

• A. A/B testing

• B. Landing page creation

• C. Campaigning

• D. All of the above

This is a term for the number of times that user click on links in a message or on a website: it is much higher for legitimate marketing emails than for spam

• A. personalization

• B. spamming

• C. Click-Through Rate

• D. spoofing

Identify the factor that enables tracking of good and bad reputation

• A. IP address

• B. User engagement

• C. Frequency

• D. All of the above

How important is the authentication process in email marketing?

• A. Not Important

• B. Can be skipped

• C. Very Important

• D. depends on individual

Which type of email campaign has advertisements are sent to a target group of customers?

• A. Direct email marketing

• B. Indirect email marketing

• C. Spamming

• D. Spoofing

Which of the following is the correct size of the email template before executing a campaign?

• A. 15KB

• B. 18KB

• C. 20KB

• D. 15MB