Digital Marketing

What is digital marketing?

• The marketing of products or services through digital methods such as the internet.

• The marketing of a digital product such as a mobile device or computer.

What is an example of a search engine?

• Gale Student Resources in Context
• Google
• Gale Power Search
• Britannica

The more words in your search, the better your results will be.

• True
• False

SERP stands for

• Search Engine Result Page

• Search Engine Result Performance

• Search Engine Receiving Page

• Search Engine Result Parts

SEO is the acronym for?

• Site Efficiency Optmisation

• Site Engine Optimisation

• Search Engine Optimisation

• Search Engine Original

What is the objective of SEO?

• To ensure that your website be ranked the lowest on the search engine’s listing.

• To ensure that your website be ranked the highest on the Instagram listing.

• To ensure that your website be ranked the highest on the Facebook listing.

• To ensure that your Website be ranked the highest on the search engine’s listing.

How does a search engine find websites?

• Looks through the entire web.
• Looks through that companies index of website.
• Looks up only safe, verified sites
• Accesses only site hosted by that company

Off-page optimization

• list of activities carried beyond website to improve crawler activity to improve search result

• content optimization

• is list of activities on the website to improve search results

• site map creation

PPC is the acronym for?

• Program Pay Customer

• Problematic Placement Code

• Pay Per Click

• Program Preparation Computer

To optimize the web pages by making some changes in HTML code is

• Off-page SEO

• On-page SEO

• Both ( On-page SEO AND Off-page SEO)

• None