Identifying customer needs and wants and then designing a package, pricing, promotion and distribution of a product in a way that will make the customer buy it refer to
Chapter 15: Marketing

Quiz
•
Business
•
5th Grade
•
Hard
Niamh Dwyer
Used 6+ times
FREE Resource
15 questions
Show all answers
1.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Marketing
Strategy
Concept development
2.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Dividing the market into different categories based on some common characteristic(s) is called
Market segmentation
Market analysis
Market research
Market target
3.
FILL IN THE BLANK QUESTION
1 min • 1 pt
The 4 P's of marketing are also known as the
4.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Which answer is NOT part of the marketing mix
Product
Price
Place
Proprietor
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following answers are the correct sequence for product life cycle
Launch, Growth, Maturity, Saturation, Decline
Launch, Growth, Maturity, Decline, Saturation
Launch, Growth, Saturation, Maturity, Decline
Launch, Maturity, Growth, Saturation, Decline
6.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
The pricing strategy where you charge a higher introduction price to recoup the costs of development is
Price skimming
Price leadership
Profit-maximising
7.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
The path a product takes from the producer to the consumer is called:
Channels of distribution
Logistics
Promotion paths
Distribution chains
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