la zone de chalandise
2nd Grade
•10 Qs
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la zone de chalandise
Quiz
•
Other, Business
•
2nd Grade
•
Practice Problem
•
Hard
caroline foucher
Used 49+ times
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10 questions
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1.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
La zone de chalandise représente le territoire géographique sur lequel on retrouve...
les connaissances
les concurrents
les clients actuels
les clients potentiels
2.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
La zone de chalandise permet :
De déterminer sa concurrence
D'adapter l'offre à ses clients
De calculer une estimation de la consommation d'électricité
De calculer un CA prévisionnel
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Une zone de chalandise qui utilise le temps comme unité de mesure est...
une zone isochrone
une zone isométrique
une zone peu fréquentable
une no zone
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Quelle est la zone la plus éloignée de l'espace de vente ?
La zone primaire
La zone secondaire
La zone tertiaire
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
L'hypermarché CARREFOUR a pour concurrent(s) direct(s) :
Les hypermarchés HYPER U
Les magasins LIDL
La FNAC
AMAZON
6.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
la concurrence indirecte c'est :
entreprise qui propose un produit similaire
entreprise qui propose un produit différent
entreprise qui propose un produit de la même forme
7.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
la concurrence directe
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