Define ethos

English 10:2 final exam review

Quiz
•
English
•
9th - 12th Grade
•
Medium
Laura Laudeman
Used 7+ times
FREE Resource
49 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Appeals to emotion
Appeals to credibility and authority
Appeals to logic
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Define pathos
Appeals to emotion
Appeals to credibility and authority
Appeals to logic
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Define logos
Appeals to emotion
Appeals to credibility and authority
Appeals to logic
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In advertising and propaganda, "glittering generalities" refer to:
Convincing the target audience to do something or buy something because "everyone else is doing it."
Appeals to emotions
Using names or descriptive words that evoke fear, hatred or negative responses from the viewer.
Words or ideas that create a positive emotional response in the audience. Virtue words or "buzz words" are often used.
5.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
In advertising and propaganda, transfer refers to which of the following? (SELECT TWO)
Hurling negatively charged names against the opposing side or competitor
Improving the image of a product by associating it with a symbol most people respect
Emphasizing one perspective and ignoring another
Tarnishing or harming a person’s image by associating it with a symbol that people dislike or fear.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In advertising and propaganda, name-calling refers to which of the following?
Improving the image of a product by associating it with a symbol most people respect
Using a familiar brand to connect to people's emotions
Using a credible source to appeal to logic
Negatively charged names are hurled against the opposing side or competitor
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In advertising and propaganda, bandwagon refers to which of the following?
Using ordinary, everyday people to sell a product
Using a celebrity to sell a product
Arguing that "everybody is buying/doing this, so you should, too."
Arguing that "the competitor is unethical; our product is sustainable."
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